NOW is an Android app developed by SM ENTERTAINMENT (06009 서울특별시 강남구 압구정로 423(압구정동, SM빌딩)). Others apps created by SM ENTERTAINMENT are: EXO-L, SMTOWN.

NOW first became available on 30 Nov 2013. It is estimated that NOW has been downloaded between 100000 and 500000 times from the Play Store.

NOW 1.0.7 requires the following permissions:

Allows applications to access information about networks.

Allows applications to open network sockets.

Allows an application to receive the ACTION_BOOT_COMPLETED that is broadcast after the system finishes booting. If you don't request this permission, you will not receive the broadcast at that time. Though holding this permission does not have any security implications, it can have a negative impact on the user experience by increasing the amount of time it takes the system to start and allowing applications to have themselves running without the user being aware of them. As such, you must explicitly declare your use of this facility to make that visible to the user.

Allows access to the vibrator.

Allows using PowerManager WakeLocks to keep processor from sleeping or screen from dimming.